Laura Savard, Brand Expressionist®

1/2 minute read

Laura spends her days building brands and her nights aspiring to be the person her dog thinks she is. Actually, dogs have taught her a lot about how people interact with brands. It’s all Pavlovian after all.

A graduate of Pratt Institute, Laura studied Communications with a focus on identity design and packaging. Balancing an analytic mind and an artistic eye, Laura sees branding not as communicating a message but engaging in a relationship. Only when your brand is focused on consumers will consumers focus on your brand.

Laura’s other passions are travel and photography. Of course, when she’s doing the former, she’s usually doing the latter.

Laura’s Photos on Instagram:

Follow the chronicles of our Chief Slacker, Brooklyn @MissBDal

Laura’s Photos on Instagram:

Follow here to see the spots I like @spotsilike