JUST WANT A QUICK OVERVIEW? HERE’S WHAT WE LOOK LIKE AT 10,000 FEET.

WHO WE ARE

Founded in 1994 by Brand Expressionists® Mark Gallagher and Laura Savard, Blackcoffee® is equal parts management consultancy and brand design agency. Based in Boston, Massachusetts, we help companies in times of transition. Our agile size means that the team you start with is the one you finish with.

WHAT WE DO

Crossing the boundaries between traditional disciplines, we help companies unlock value trapped within their brands and business by clarifying, simplifying and amplifying their brand value. Unlike agencies who push predefined solutions, our approach manage consumers’ expectations with the multi-sensory brand signals that bring brand experiences to life.

HOW WE DO IT

Unlike traditional branding models, our Clarify Simplify Amplify® process fuses brand strategy and brand identity into a single, integrated discipline. This allows us to balance your short-term need for sales growth with the long-term objective of increased shareholder value.

A brief overview of those services:

BRAND STRATEGY

– Brand Mapping
– Brand Positioning
– Brand Architecture

BRAND IDENTITY

– Image Mapping
– Verbal Identity
– Visual Identity
– Packaging Identity

WHO WE DO IT FOR

We work with brands in times of transition ranging from emerging to established, multinational brands, including: Acura, Cannondale, Colgate, Converse, First Act, Hasbro, Hills, Mtv, Kryptonite, New Balance, Numark, Puma, Reebok, Salomon, Swarovski, Timberland and Zildjian among others.

WHY OUR CLIENTS CHOOSE TO WORK WITH US

We are Brand Expressionists®. We understand the applications and implications of a “brand” beyond just marketing. Our approach fuses brand strategy and brand identity to create brand value that engage consumers on multiple levels.

WHAT WE CAN DO FOR YOU

We don’t push predefined solutions. What we will do is help your company unlock trapped brand value with an integrated approach that makes otherwise invisible connections visible. If you’re willing to talk, we’re here to listen. Together, we will find the right solution for your brand and business.

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