WANT A QUICK OVERVIEW? HERE YOU GO.
Founded in 1994 by Brand Expressionists® Mark Gallagher and Laura Savard, Blackcoffee® is equal parts management consultancy and brand design agency. Based in Boston, Massachusetts, we help companies in times of transition. Our agile size means that the team you start with is the one you finish with.
To aid brands in transition in defining their vision, mission, and position, and then set the gold standard of brand discipline in their respective fields, so they can achieve their individual goals.
HOW WE DO IT
Our Clarify Simplify Amplify® process fuses brand strategy and brand identity into a single, integrated discipline. Unlike agencies who push predefined solutions, our approach manages consumers’ expectations with the multi-sensory brand signals that bring brand experiences to life. This allows us to balance your short-term need for sales growth with the long-term objective of increased shareholder value.
A brief overview of those services:
– Brand Mapping
– Brand Positioning
– Brand Architecture
– Image Mapping
– Visual Identity
WHO WE DO IT FOR
We work with brands in times of transition ranging from emerging to established, multinational brands, including: Acura, Cannondale, Colgate, Converse, First Act, Hasbro, Hills, Mtv, Kryptonite, New Balance, Numark, Puma, Reebok, Salomon, Swarovski, Timberland and Zildjian among many others.
WHY OUR CLIENTS CHOOSE TO WORK WITH US
We are Brand Expressionists. We understand the applications and implications of a “brand” beyond just marketing. Our approach fuses brand strategy and brand identity to create brand value that engages consumers on multiple levels.
WHAT WE CAN DO FOR YOU
We don’t push predefined solutions. What we will do is help your company unlock trapped brand value with an integrated approach that makes otherwise invisible connections visible. If you’re willing to talk, we’re here to listen. Together, we will find the right solution for your brand and business.