A recognizable audio theme that provides a unifying idea upon which nonverbal sounds can be composed. This mnemonic device serves as a brand signal or audio trademark.
(e.g., Nokia's classic ring tone is one of the most well known in the world—74 percent of Europeans and 46 percent of Americans recognize and associate the tone with Nokia.)
In this type of Brand Architecture each brand stands independently from its parent company with no visible link between the brand and its parent company. This focuses relevance while mitigating risk. (e.g., Tide, Pampers and Duracell are all Proctor & Gamble brands.)
Strategic intent refers to goals and objectives rather than the exact plan of action to achieve those goals and objectives. This method allows implementers to adapt tactics to account for changing market dynamics.