Percentage of sales in a given category in a given market, in terms of dollars or units sold. This can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).
A marketing philosophy in which the seller views the market as a homogeneous whole, hence, trying to be all things to all consumers. Also referred to as unsegmented marketing or undifferentiated marketing.
A fundamental unit of information. An idea, belief, belief system, or pattern of behavior that spreads throughout a culture: vertically by cultural inheritance (parent to child), horizontally by cultural acquisition (peer groups or media).
The term was coined by Richard Dawkins in his book The Selfish Gene (1976).
Believing that one has a larger portion of the available information about a subject than they actually have. This leads to the extrapolation of what they believe is a comprehensive understanding of that subject.
A linguistic term describing the deferential in communication based on the imbalance of authority between individuals. The subordinate downplays the urgency/importance of a situation or request. As a result, the superior makes false assumptions about the situation at hand.