Game Theory

Any situations in which consumers are intentionally deceived through incomplete information.

Geographic Variation

Variations in consumers' preference based on region. For example, consumers residing in contrasting climates might have varied "taste" in clothing.

Global Brand

Any brand that operates internationally. (e.g., Coca-Cola, IBM)

Graphic Design

Also known as visual design, graphic design refers to layout of information using elements such as color, imagery and typography. Unlike fine art which focuses on self expression, graphic design addresses third party visual communications.

Green Consumers

Consumers who are influenced by "green" issues. (e.g., environment, pesticides, organic foods…)