Consumers expectation regarding the price of a product and/or category; consumers are unwilling to buy goods that are priced too low, for fear that the product will be inferior, or too high because the expected benefit is believed not to be worth the price.
An environment, typically retail, designed to best express a brand and enhance the brand experience. The elements that contribute to atmospherics range from architectural layout, surface materials, and lighting to sound, temperature, and kinetics.
Possessing attributes or characteristics that provide a consumer with a reason to believe that an offering is superior. These may include: Certifications (e.g.: Certified Organic), Country of Origin (e.g.: Made in Germany), Region (e.g.: champagne), Technology (e.g.: Gortex), Ritual (e.g.: Carona's slice of lime), Materials (e.g.: genuine leather), Process (e.g: Budwiser - "beach wood aged"), Heritage (e.g: hand made)â€¦