A compilation of brand related qoutes.

A brand name is more than a word. It is the beginning of a conversation.

— Lexicon

A brand is a set of differentiating promises that link a product to its customers.

—Stuart Agres
Young & Rubicam

A brand is a living entity…and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

—Michael Eisner
CEO Disney

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

—Jeff Bezos
CEO Amazon

You're just anybody without your identity.

—Grenville Main
DNA Design

We are no doubt in the Great Age of the Brand.

—Tom Peters

The visual image is a kind of tripwire for the emotions.

—Diane Ackerman
American poet, essayist, and naturalist

Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.

—Tom Chappell
Tom’s of Maine

Economics is (now) about emotion and psychology.

—Robert Shiller
Yale Professor

Brand handling synergy means developing and communicating your company's values and identity consistently.

—Martin Lindstrom
Clicks, Bricks & Brands

A trademark is a symbol of a corporation. It is not a sign of quality ... It is a sign of the quality.

—Paul Rand

A global brand-building strategy is, in reality, a local plan for every market.

—Martin Lindstrom
Clicks, Bricks & Brands

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