A compilation of brand related qoutes.

The more you leave out, the more you highlight what you leave in.

—Henry Green
Writer

Fashions fade, style is eternal.

—Yves Saint-Laurent

Fashion changes, but style endures.

—Coco Chanel

If we have 4% of the market and we're profitable, that's better than having 90% of the market and being unprofitable.

—Herb Kelleher
Southwest Airlines

Think small and act small and we'll get bigger. Think big and act big and we'll get smaller.

—Herb Kelleher
Southwest Airlines

We tend to search for and interpret information in a way that confirms our preconceptions.

—Jerod Morris

Truth is a point of view. Authenticity can't be faked.

—Clarice Lispector
Author

The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.

—Leo Tolstoy

What people say, what people do, and what they say they do are entirely different things.

—Margaret Meade
Anthropologist

The best kind of intelligence is to understand what your opponent will think tomorrow, not find out what he thought yesterday.

—Andrey Bezrukov A.K.A. "Donald Howard Heathfield"
Russian spy operating in the USA as an "Illegal"

Good design is obvious. Great design is transparent.

—Joe Sparano

Customers don't want choice. They just want exactly what they want.

—Joe Pine
Author

Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.

—Andy Benoit
Sports Illustrated

Anyone can hold the helm when the sea is calm.

—Syrus
a character in Greek mythology

Opportunity often comes disguised as other people's problems.

—Michael Troiano

A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.

—Charles R. Pettis III
Brand Solutions

We know not through our intellect but through our Experience.

—Maurice Merleau-Ponty

First come the innovators, then come the imitators, then come the idiots.

—Warren Buffett

You can't have style if you don't have substance.

—Ozwald Boateng

Rarely do more than three or four variables really count. Everything else is noise.

—Marty Whitman

In expert tennis, 80% of the points are won, while in amateur tennis, 80% are lost. The same is true for wrestling, chess, and investing: Beginners should focus on avoiding mistakes, experts on making great moves.

—Erik Falkenstein

A problem well stated is a problem half solved.

—Charles F Kettering

You can't learn from mistakes if you don't recognize them as such.

—Shane Parrish

If you won't disrupt your own business, someone else will do it for you.

—Shane Parrish

You cannot create experience. You must undergo it.

—Albert Camus

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