A compilation of brand related qoutes.

The more you leave out, the more you highlight what you leave in.

~Henry Green
Writer

Fashions fade, style is eternal.

~Yves Saint-Laurent

Fashion changes, but style endures.

~Coco Chanel

If we have 4% of the market and we're profitable, that's better than having 90% of the market and being unprofitable.

~Herb Kelleher
Southwest Airlines

Think small and act small and we'll get bigger. Think big and act big and we'll get smaller.

~Herb Kelleher
Southwest Airlines

We tend to search for and interpret information in a way that confirms our preconceptions.

~Jerod Morris

Truth is a point of view. Authenticity can't be faked.

~Clarice Lispector
Author

The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.

~Leo Tolstoy

What people say, what people do, and what they say they do are entirely different things.

~Margaret Meade
Anthropologist

The best kind of intelligence is to understand what your opponent will think tomorrow, not find out what he thought yesterday.

~Andrey Bezrukov A.K.A. "Donald Howard Heathfield"
Russian spy operating in the USA as an "Illegal"

Good design is obvious. Great design is transparent.

~Joe Sparano

Customers don't want choice. They just want exactly what they want.

~Joe Pine
Author

Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.

~Andy Benoit
Sports Illustrated

Anyone can hold the helm when the sea is calm.

~Syrus
a character in Greek mythology

Opportunity often comes disguised as other people's problems.

~Michael Troiano

A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.

~Charles R. Pettis III
Brand Solutions

We know not through our intellect but through our Experience.

~Maurice Merleau-Ponty

First come the innovators, then come the imitators, then come the idiots.

~Warren Buffett

You can't have style if you don't have substance.

~Ozwald Boateng

Rarely do more than three or four variables really count. Everything else is noise.

~Marty Whitman

In expert tennis, 80% of the points are won, while in amateur tennis, 80% are lost. The same is true for wrestling, chess, and investing: Beginners should focus on avoiding mistakes, experts on making great moves.

~Erik Falkenstein

A problem well stated is a problem half solved.

~Charles F Kettering

You can't learn from mistakes if you don't recognize them as such.

~Shane Parrish

If you won't disrupt your own business, someone else will do it for you.

~Shane Parrish

You cannot create experience. You must undergo it.

~Albert Camus

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