Looking to find focus and direction? Together, we’ll take a closer look and find the right path forward.
2+ minute read
Working with senior leadership and specialized teams, we provide expertise and perspective for early planning and times of change. Whether you’re looking to launch or pivot, realign or reimagine, we facilitate workshops that clarify vision and align teams to ensure you’re primed for success in your brand launch of transition.
Our workshops are designed custom to the specific challenges facing your organization and your industry. As a result, you and your team will be better able to test concepts and anticipate market response. Specially created to meet the challenges facing organizations in transition, each session is designed to remove the complexity from the process through a game-like approach.
Participants will be guided through proprietary exercises to address the specific issues challenging the viability of their concept and the alternatives critical to understanding each course’s effect on the brand and business to build greater competitive advantage.
Workshops we run typically pressure test new ideas around corporate vision, address new business, product and service ideas, the extension of established brands into new categories or markets, the effects of M&A on the brand positioning and architecture
Before we begin, we’ll work with you and your team to determine the workshop’s “Definition of Success” and key participants. We’ll discuss the number of participants and the inclusion of any outside subject matter experts, who may bring further value to the process. While we’ve found that the ideal number of participants varies based on the organization’s size, we’ve run workshops with as few a single participant and some over a hundred
Workshops are typically conducted at an off-site meeting space or our Boston office, as many clients find that their team is better able to focus when not “at work.” Prior to the event, each participant will receive an overview detailing the session’s goals and what they might expect at the workshop. After the event, key insights and conclusions from the workshop are documented and reviewed with the client-side project lead.