Looking to unearth new insights into your brand and business? Our evidence-based research methods will lead you to buried treasure.

1+ minute read

Our approach to research is driven by a simple rule: 10, 20, 70. There’s the 10% you know, the 20% you know you don’t know, and the 70% you didn’t know that you didn’t know. That’s where the real insights live, and it informs everything we do from brand strategy to brand Identity. We call it “Brand Mapping.”

Our brand mapping process provides insights that guide action in delivering a unique brand experience. We combine proven research techniques with proprietary methods to move decision making from gut instinct to an informed response.

Brand mapping is an insight method that makes otherwise invisible connections visible. A comprehensive brand map will help your organization identify new and relevant opportunities to strengthen your brand’s relationship with consumers by driving differentiation, relevance, and authenticity.

Your brand may be one of the most valuable assets you own. Brand mapping will identify where that value resides and where your audience’s expectations can better be managed. The insights gained through this process serve as the basis for initiatives such as brand/line extensions, new product development, brand innovation and more.

Our evidence-based research methods may include:

  • Messaging Audit
  • Shopping, Buying and Experience Audit
  • First Person Interviews
  • Brand Equity Audit
  • Competitive Audit
  • Market Definition and Readiness Audit