Every brand wants the moon. How do you plan to get there?

1+ minute read

Most companies fail because they fail to focus. Brand strategy goes far beyond answering the question of “Why does your company exist?”, to encompass how you will deliver unparalleled value both today and tomorrow. True brand strategy refines a brand’s focus around the value it delivers and to whom. If it doesn’t exclude something or someone, it’s not strategy; it’s wishful thinking.

A strong brand bridges the gap between who it is and what others believe. Functioning as both map and compass, a sound yet flexible brand strategy allows a brand to grow beyond the constructs of category. We help companies design meaningful brand experiences by helping them improve how they deliver value.

Blackcoffee helps companies to Clarify, Simplify, Amplify® what their brand stands for today and what it will represent tomorrow. Because at the end of the day, consumers vote with their wallets and employees vote with their feet. If you want to attract and retain the best of both, you need to be crystal clear about what you do and what you don’t.

Here are a few of the methods we use to help define brands:


Our Vision and Alignment Workshops are designed to uncover opportunities by answering not so simple questions related to your business and brand challenges.


Brand mapping identifies new and relevant opportunities by unearthing the reasons why consumers choose your brand, or a competitor’s.


Effective brands leverage the opportunities that hold the greatest potential. Success requires articulating that position in a way that resonates with your audience.


Brand architecture is about aligning your company’s brands with your company’s vision—creating a singular focus that best drives performance and growth.


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Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

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