True brand strategy is about rewriting the rules. Who’s game are you playing?
1+ minute read
We add value to business by ensuring that their brands play a different game than their competitors. It’s the lens that focuses your point of view which is what truely defines your brand. By rewriting the rules, we deliver value in new and unexpected ways to create true competitive advantage.
Most companies fail because they fail to focus. Brand Strategy goes far beyond answering the question of “Why does your company exist?” to encompass how you will deliver exceptional and enduring value in a way that no other brand can. True brand strategy refines a brand’s focus around the value it delivers and to whom. If it doesn’t exclude something or someone, it’s not strategy; it’s wishful thinking.
At Blackcoffee, we help companies shift their perspective on how they deliver value through their brand and business. Ensuring that your brand strategy functions as both map and compass, we align promise and expectation to allow your brand to grow beyond the constructs of its category.
Because at the end of the day, consumers vote with their wallets, and employees vote with their feet. If you want to attract and retain the best of both, you need to be crystal clear about what you do and what you don’t. That’s why we help companies to Clarify, Simplify, Amplify® what their brand stands for today and what it will represent tomorrow.
Here are a few of the methods we use to help define brands:
> Brand WORKSHOPS
Our Vision and Alignment Brand Workshops are designed to uncover opportunities by answering not so simple questions related to your business and brand challenges.
> BRAND MAPPING
Brand mapping identifies new and relevant opportunities by unearthing the reasons why consumers choose your brand, or a competitor’s.
> BRAND POSITIONING
Effective brands leverage the opportunities that hold the greatest potential. Success requires articulating that position in a way that resonates with your audience.
> BRAND ARCHITECTURE
Brand architecture is about aligning your company’s brands with your company’s vision—creating a singular focus that best drives performance and growth.