What do people see when they look to your brand? We’ll make sure they see you for the specIFIc value you deliver.
1 minute read
Your brand’s visual identity is essential to establishing and maintaining a presence in the marketplace. Through a visual interpretation of your brand promise we develop highly memorable, easily recognizable, visual brand signals that trigger consumers to build associations between your brand and its chosen position.
For your brand to be competitive in today’s global marketplace, it requires consistent implementation of visual signals that express your brand message. Blackcoffee approaches visual identity as an aesthetic system, designed to translate your brand position into brand image. By visually interpreting the position your brand has taken, Blackcoffee develops systems which govern the style and tone by which your brand is to be visually expressed. Consistent presentation of this visual aesthetic reinforces consumer expectations.
We develop visual identity systems ensuring that your brand and its position are seen as one. These systems commonly address:
- Logo Design, Color Palette, Typography, Icons and Visual Language
- Packaging—Trade Dress: Graphics, Messaging and Structure
- Imagery—Video, Photographic, and Illustration Style
- Brand Standards/Brand Guidelines