A BRAND NAME IS NOT A WORD BUT A STORY. WHAT STORY will your brand tell?

1 minute read

Great names speak volumes about a brand, ensuring that you both stand out and fit in. They separate you from the competition while connecting you with your audience. They capture a concept and convey a position. That’s a lot to ask from a word or two.

A brand name is more than just a word. It is the beginning of a conversation between your brand and its audience. It can greatly influence how your brand is perceived. We’ve been in the naming game for years: Creating brand names, nomenclature systems and brand vocabularies. We constantly create new names and use existing words in new ways.

Our naming services begin with simple questions: What do you aim to communicate? What will your brand represent? What story will it tell? This establishes creative direction and theme.

In the end, clients receive obtainable and trademarkable name candidates that are as distinctive and strategically sound as they are sticky and relevant.

Here are some of the most common areas we are asked to address:

  • Brand Naming (Companies, products and service names)
  • Nomenclature Systems (Conventions for naming commonality)
  • Feature and Flavor Naming (Communicating functions and attributes)
  • Brand Vocabulary Systems (words to use and words to loose)