A compilation of brand terms that start with the letter V.
Unlike a Unique Selling Proposition, a Value Proposition focuses on the intangible benefits of the offering. A competitor may claim the same or similar benefits, such as providing a solution. However, from the customer's perspective the value of these solutions are less than equal. (e.g., Tag Heuer vs. Rolex)
Veblen goods are goods for which demand increases as the price increases. This is due to the good's exclusive nature and appeal as a status symbol, where price functions as positioning tool.