A compilation of brand terms that start with the letter U.
Ullage
The unfilled air space at the top of a package, which in the case of bottled liquids, is essential to allow expansion of the contents as temperatures change.
Ultra Premium Brand
A brand respected as being exclusive, elite and/or otherwise catering to a wealthy clientele.
Ultra Value Brand
A brand that leverages a reduced price point as its point of difference.
Unique Selling Proposition
Particular quality, feature or other tangible benefit of an offering which a competitor's product, although similar, cannot, does not or will not offer; commonly referred to as USP.
Utility
The ability of an offering to satisfy a consumer need.
