A compilation of brand terms that start with the letter T.
Tactics
Specific actions by which a strategy is to be implemented.
Tangible Attributes
Any element of a brand that has physical dimensions or are discernible by the senses.
Target Audience
A specified audience based on such factors as demographics (statistics), psychographics (ideologies) and ethnographics (behaviors) for which a brand message is designed.
Tipping Point
First popularized by Malcolm Gladwell (2002) the tipping point is the point at which a brand, movement or other shifts from unknown to popular.
Top-of-Mind
The brand that comes first to a consumer's mind when asked to list brands in a specific category.
Touch-Point
Any point of contact between a consumer and the brand. Product experiences occur at consumer touch-points.
Touch-Point Mapping
Identifying all of the points of contact between consumers and the brand throughout the life-cycle of those consumers' relationships with the brand.
Trade Name
The brand name used to identify a product, service or offering under which a company operates. This name may or may not be registered as a trademark.
Trademark (TM)
A name, symbol or design or other intellectual property registered for the exclusive use by a brand to distinguish its offering and identify a specific manufacturer, product, or service.
Trend
Any product, service, offering or activity, which comes to the attention of the public and gains popularity over time.
Trend Forecasting
Market/trend insight that Predicts a given product, service, offering or activity will gain popularity over a given time, based on its progression from "sub-culture" to "pop-culture."
Triangle Test
A blind comparison test, where three products are presented (two the exact same, one different). Consumers are asked to identify which is unlike the others.
Typography
Type style(s) specified for any/all brand communications. Typographic standards may use existing fonts, or they may specify a modified or custom-designed font to enhance the brand message.
