A compilation of brand terms that start with the letter O.
Objectives
Specific, measurable outcomes or results that a brand plans to achieve in a given period.
Off-Brand Behavior
Any actions that serve to distort the brand message.
Offering
What a company offers for sale to customers. An offering includes the product and its features, quality, and associated services such as financing, warranties and installation.
Oligopoly
A market or industry dominated by a small number of sellers relative to the size of the market. (e.g., Coke and Pepsi are oligopolists operating in an oligopoly.)
Oligopsony
A market in which there are few buyers relative to the number of sellers.
On-Brand Behavior
Behavior encouraged to ensure that an organization is committed to delivering the desired brand experience to all audiences, internal and external.
Option Paralysis
The inability for a consumer to make a decision when faced with too many choices.
Oral History
Historical accounts obtained through interviews with persons having firsthand knowledge; usually through audio or video recordings.
