A compilation of brand terms that start with the letter G.
Any situations in which consumers are intentionally deceived through incomplete information.
See: Buyers Remorse, Game Theory
Variations in consumers' preference based on region. For example, consumers residing in contrasting climates might have varied "taste" in clothing.
Also known as visual design, graphic design refers to layout of information using elements such as color, imagery and typography. Unlike fine art which focuses on self expression, graphic design addresses third party visual communications.
Consumers who are influenced by "green" issues. (e.g., environment, pesticides, organic foods…)