A compilation of brand related qoutes.
If you want to be found, stand where the seeker seeks.
True success in marketing requires the ability to connect all the dots between your strategy and tactics.
Life shrinks or expands in proportion to one's courage.
Chains of habit are too light to be felt until they are too heavy to be broken.
Innovation means replacing the best practices of today with those of tomorrow.
Brainstorming is the art of letting the imagination run wild, and then harvesting the wild flowers.
It's not the method, it's the mindset.
Customers aren't targets anymore… they are your most important assets.
If you don't know what you want, you end up with a lot you don't.
Successful marketing used to be a matter of creativity. Today, it's a matter of precision.
Lost time is never found again.
Strummer's Law: No input, no output.
It is what we think we already know that often prevents us from learning.
Great things are not done by impulse, but by a series of small things brought together.
Products, like people, have personalities, and they can make or break them in the marketplace.
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Error often is to be preferred to indecision.
Without promotion, something terrible happens: Nothing!
Advertising tries to convince you to buy a thing. Design makes the thing worth buying.
Make decisions to achieve success not merely to avoid failure.
It has been said that man is a rational animal. All my life I have been searching for evidence which could support this.
Never become so much of an expert that you stop gaining expertise. Life is a continuous learning experience.
We all live under the same sky, but we don't all have the same horizon.
Never give up, for that is just the place and time that the tide will turn.
Confidence is what you gain as the result of doing something (not a prerequisite to doing it).