A compilation of brand related qoutes.
In all matters of opinion, our adversaries are insane.
I can't understand why people are frightened of new ideas. I'm frightened of the old ones.
Without deviation from the norm, progress is not possible.
You don't have to change much to change everything.
A person who never made a mistake never tried anything new.
A man should look for what is, and not for what he thinks should be.
The future is already here, it's just unevenly distributed.
Creativity can solve almost any problem. The creative act, the defeat of habit by originality overcomes everything.
Just because I don't care doesn't mean I don't understand.
Change is not merely necessary to life-it is life
Perhaps it is better to be irresponsible and right, than to be responsible and wrong
Standards are like toothbrushes, everyone agrees you should have one but no one wants to use yours.
I am always doing that which I cannot do, in order that I may learn how to do it.
It's never too late to be what you might have been.
What can be asserted without proof can be dismissed without proof.
Whatever you are, be a good one.
Consumers will navigate to retailers they can trust.
Bad design can be as memorable as good design. Brands have to decide how they want to be remembered.
Visualize success, but don't believe your eyes.
Creativity comes from trust. Trust your instincts. And never hope more than you work.
Impossible is a word to be found only in the dictionary of fools.
In order to get what you've never had you must be willing to do what you've never done.
Never be dismissive of the competition. Arrogance will take you down every time.
There are no rules for good photographs, there are only good photographs.
A good strategy is the product of the creative combination of two disparate logics — rather than a single linear analytical logic flow — but CEOs and "strategists" are seldom conditioned to become skilled at the requisite creative combination.