A compilation of brand related qoutes.

Is it risky to buy a brand you are not familiar with? 67% agreed with this statement in 1994, 50% agreed with this statement in 2000 and 46% agreed with it in 2002 Yankelovich Monitor.

—Matt Wisk

Marketers can gain deep brand experience insights from this question: Think about the 5 brands that have made the biggest difference in your life. Tell us about them.

—Ian Ryder

Don't think about consumer needs in terms of product categories, but rather in terms of consumer experiences.

—James Thompson

Think about your brand becoming a portal of information and value to your individual customers and consumers.

—David Placek
Lexicon Branding Inc.

A brand is the personification of a product, service, or even entire company.

—Robert Blanchard

A great brand is a story that's never completely told.

—Scott Bedbury

Yesterday's weirdness is tomorrow's reason why.

—Hunter S. Thompson

The empires of the future are the empires of the mind.

—Winston Churchill

Character may be manifested in the great moments, but it is made in the small ones.

—Phillips Brooks

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.

—Kent Huffman

If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from his angle as well as your own.

—Henry Ford

Some kid in his basement is building the next thing.

—Rachel Sklar

Do something worth remembering!

—Elvis Presley

There's no future in digital strategy, but there will always be a future for strategy in a world going digital.

—Bud Caddell

I learned a long time ago that managing a brand is a lot like shaving, because if you do it every day, you look pretty good. If you miss a couple days, you start to look a little scruffy. Some people like the scruffy look. Our experience is, it doesn't translate when it comes to running a transportation company.

—T. Michael Glenn
FedEx

The greatest danger for most of us is not that our aim is too high and we miss it but that it is too low and we reach it.

— Michelangelo

Strategy requires thought, tactics require observation.

—Max Euwe

I think that if you're really using the Internet effectively, you're going to figure out how your brand relates to the individual which is not something that has been a tremendous issue in branding in the past because it has been a one-to-many kind of marketing message outward.

—Terri Holbrooke
Ziff-Davis

The Six W's: Work will win when wishing won't.

—Todd Blackledge

Believe you can and you're halfway there.

—Theodore Roosevelt

A brand trying to be all things to all people = "blanding"

—Simon Manchipp

Simplicity is the key to brilliance.

—Bruce Lee

All great truths begin as blasphemies.

—George Bernard Shaw

The bitterness of poor quality far outlasts the sweetness of a bargain.

— Unknown

You can tell the ideals of a nation by its advertising.

—Norman Douglass

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