A compilation of brand related qoutes.
A brand name is more than a word. It is the beginning of a conversation.
A brand is a set of differentiating promises that link a product to its customers.
A brand is a living entity…and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
You're just anybody without your identity.
We are no doubt in the Great Age of the Brand.
The visual image is a kind of tripwire for the emotions.
Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.
Economics is (now) about emotion and psychology.
Brand handling synergy means developing and communicating your company's values and identity consistently.
A trademark is a symbol of a corporation. It is not a sign of quality ... It is a sign of the quality.
A global brand-building strategy is, in reality, a local plan for every market.