A compilation of brand related qoutes.
If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling.
I don't see how the addition of Reebok helps them in their quest to run against Nike. Does this mean Nike is not going to get their hands on the big athletes? I doubt it.
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
I have a BMW. But only because BMW stands for Bob Marley and The Wailers, and not because I need an expensive car.
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
I do not regard advertising as entertainment or an art form, but as a medium of information.
However beautiful the strategy, you should occasionally look at the results.
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
He goes by the brand, yet imagines he goes by the flavor.
Happiness is always a by-product.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
For us, our most important stakeholder is not our stockholders, it is our customers. We're in business to serve the needs and desires of our core customer base.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
Customers must recognize that you stand for something.
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call the third place. A gathering place between home and work where they were treated with respect. They found we were filling a need they didn't know they had.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Create your own visual style… let it be unique for yourself and yet identifiable for others.
Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language.
Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.