A compilation of brand related qoutes.

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

—David Ogilvy

In the context of Living the Brand, purposes and values are not created, they exist — the issue is how well they are articulated and embedded.

—Nicholas Ind
Living the Brand (2001)

In business, one of the challenges is making sure that your product is the easiest to experience and complete a sale.

—Mark Cuban
American billionaire entrepreneur

In a fast-paced world, today's popular brand could be tomorrow's trivia question.

—Wayne Calloway
American Industrialist, Chairman Of Pepsico Annual Report, 1989

If you know the enemy and know yourself you need not fear the results of a hundred battles.

—Sun Tzu

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

—David Ogilvy

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

—Jeff Bezos
Amazon

If you can, be first. If you can't be first, create a new category in which you can be first.

—Al Ries
The 22 Immutable Laws of Marketing

If it doesn't sell, it isn't creative.

—David Ogilvy

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

—David Ogilvy

I think the most important CEO task is defining the course that the business will take over the next five or so years. You have to have the ability to see what the business environment might be like a long way out, not just over the coming months. You need to be able to both set a broad direction, and also to take particular decisions along the way that make that broad direction unfold correctly.

—Chris Corrigan

I like to tell people that all of our products and business will go through three phases. There's vision, patience, and execution.

—Steve Ballmer
Microsoft

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

—Rosser Reeves

You have to be willing to attack yourself, making your own technology obsolete with new products. It's hard for some companies to do that, and if you don't, someone will. That's what happened to them.

—Jack Trout

What they're trying to say is, we have problems, but we're trying to innovate our way out of our problems. But the next question is, show me the innovation. And that will make or break Ford. I think it's very important for them to come up with some good product to talk about.

—Jack Trout

Unless a product becomes outmoded, a great campaign will not wear itself out.

—Rosser Reeves

This is dangerous because the networks are calling into question their own medium.

—Jack Trout

They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.

—Jack Trout

The trick is to move quickly if you're going to move at all, and come down with a ton of bricks,

—Jack Trout

The risk is turning a molehill into a mountain. If the press notices that you're coming down on someone, it'll all get magnified and all of a sudden the company is the bad guy.

—Jack Trout

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

—Al Ries

People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.

—Jack Trout

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

—Rosser Reeves

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

—Al Ries

It's an idea whose time has come and gone… Wal-Mart's 'Everyday prices' trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale.

—Jack Trout

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