A compilation of brand related qoutes.

Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do.

—Savielly Tartakover
Polish Chess Grandmaster.

What if this weren't a hypothetical question?


You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.

—Naguib Mahfouz

The art of progress is to preserve order amid change and to preserve change amid order.

—Alfred North Whitehead

Tell a man there are 300 Billion stars in the universe and he'll believe you. Tell him a bench has wet paint on it and he'll have to touch to be sure.


The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends on the unreasonable man.

—George Bernard Shaw

If you don't make mistakes, you're not working on hard enough problems. And that's a big mistake.

—Frank Wilczek

Management works within the system. Leadership works on the system.

— Unknown

The best way to get a better answer is to start asking a better question.

—Tony Robbins

Try to learn something about everything and everything about something.

—Thomas H. Huxley

If you can eliminate all the other choices, the remaining choice, no matter how improbable, is the answer.

—Sherlock Holmes

What shapes our lives are the questions we ask, refuse to ask, or never think to ask.

—Sam Keen

Understanding is simple. Knowing is complicated.

—Robert Fripp

An undefined problem has an infinite number of solutions.

—Robert A. Humphrey

Each problem that I solved became a rule which served afterwards to solve other problems.

—Rene Descartes

You have to know how to accept rejection and reject acceptance.

—Ray Bradbury

I can accept failure, but I can't accept not trying.

—Michael Jordan

Whenever you find yourself on the side of the majority, it's time to pause and reflect.

—Mark Twain

I don't necessarily agree with everything I say.

—Marshall McLuhan

Never interrupt your enemy when he is making a mistake.

—Napoleon Bonaparte

If you don't know where you're going, you don't know when you're lost.


The difference between the right word and the almost right word is the difference between lightning and a lightning bug.

—Mark Twain

It is surprisingly how easy it is to forget that the way to get things done is to do them.

—Mark Forster

Most conversations are simply monologues delivered in the presence of witnesses.

—Margaret Millar

It is more important to know where you are going than to get there quickly.

—Mabel Newcomber