A compilation of brand related qoutes.

Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do.

What if this weren't a hypothetical question?

You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.

The art of progress is to preserve order amid change and to preserve change amid order.

Tell a man there are 300 Billion stars in the universe and he'll believe you. Tell him a bench has wet paint on it and he'll have to touch to be sure.

The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends on the unreasonable man.

If you don't make mistakes, you're not working on hard enough problems. And that's a big mistake.

Management works within the system. Leadership works on the system.

The best way to get a better answer is to start asking a better question.

Try to learn something about everything and everything about something.

If you can eliminate all the other choices, the remaining choice, no matter how improbable, is the answer.

What shapes our lives are the questions we ask, refuse to ask, or never think to ask.

Understanding is simple. Knowing is complicated.

An undefined problem has an infinite number of solutions.

Each problem that I solved became a rule which served afterwards to solve other problems.

You have to know how to accept rejection and reject acceptance.

I can accept failure, but I can't accept not trying.

Whenever you find yourself on the side of the majority, it's time to pause and reflect.

I don't necessarily agree with everything I say.

Never interrupt your enemy when he is making a mistake.

If you don't know where you're going, you don't know when you're lost.

The difference between the right word and the almost right word is the difference between lightning and a lightning bug.

It is surprisingly how easy it is to forget that the way to get things done is to do them.

Most conversations are simply monologues delivered in the presence of witnesses.

It is more important to know where you are going than to get there quickly.