A compilation of brand related qoutes.
Is it risky to buy a brand you are not familiar with? 67% agreed with this statement in 1994, 50% agreed with this statement in 2000 and 46% agreed with it in 2002 Yankelovich Monitor.
Marketers can gain deep brand experience insights from this question: Think about the 5 brands that have made the biggest difference in your life. Tell us about them.
Don't think about consumer needs in terms of product categories, but rather in terms of consumer experiences.
Think about your brand becoming a portal of information and value to your individual customers and consumers.
A brand is the personification of a product, service, or even entire company.
A great brand is a story that's never completely told.
Yesterday's weirdness is tomorrow's reason why.
The empires of the future are the empires of the mind.
Character may be manifested in the great moments, but it is made in the small ones.
A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from his angle as well as your own.
Some kid in his basement is building the next thing.
Do something worth remembering!
There's no future in digital strategy, but there will always be a future for strategy in a world going digital.
I learned a long time ago that managing a brand is a lot like shaving, because if you do it every day, you look pretty good. If you miss a couple days, you start to look a little scruffy. Some people like the scruffy look. Our experience is, it doesn't translate when it comes to running a transportation company.
The greatest danger for most of us is not that our aim is too high and we miss it but that it is too low and we reach it.
Strategy requires thought, tactics require observation.
I think that if you're really using the Internet effectively, you're going to figure out how your brand relates to the individual which is not something that has been a tremendous issue in branding in the past because it has been a one-to-many kind of marketing message outward.
The Six W's: Work will win when wishing won't.
Believe you can and you're halfway there.
A brand trying to be all things to all people = "blanding"
Simplicity is the key to brilliance.
All great truths begin as blasphemies.
The bitterness of poor quality far outlasts the sweetness of a bargain.
You can tell the ideals of a nation by its advertising.