A compilation of brand related qoutes.
Companies have to wake up to the fact that they are more than a product on a shelf. They're behavior as well.
Business has only two functions - marketing and innovation.
Brands are the express checkout for people living their lives at ever increasing speed.
Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.
Brand is the "f" word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do.
Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.
At a time when all the other builders were selling homes with basements but without carports, we would sell homes without basements and with carports. This allowed us to provide a more appealing product at a lower price. In other words, we felt we would be giving customers greater value.
Anything we do in advertising is controversial. If it's provocative and sensual and related to what we're selling, I'm willing to take the chance. I have fun with the ads.
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Advertising is only evil when it advertises evil things.
Advertising is about norms and values, aspirations and prejudices. It is about culture.
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
A market is never saturated with a good product, but it is very quickly saturated with a bad one.
A house of brands is like a family, each needs a role and a relationship to others.
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
A business based on brand is, very simply, a business primed for success.
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
A brand should strive to own a word in the mind of the consumer.