A compilation of brand related qoutes.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
Promise, large promise, is the soul of an advertisement.
Products are made in the factory, but brands are created in the mind.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
Our business is infested with idiots who try to impress by using pretentious jargon.
Ordinary people can spread good and bad information about brands faster than marketers.
Opportunities multiply as they are seized.
Only if you know your enemy can you win the battle.
One of the biggest responsibilities of management is to look after the corporate DNA
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Ninety-nine percent of advertising doesn't sell much of anything.
Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Man's mind is not a container to be filled but rather a fire to be kindled.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
It is only shallow people who do not judge by appearances.
It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
It is a pretty recognizable brand name. Originally it was Jerry's Guide to the World Wide Web, but we settled on Yahoo.
It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.