A compilation of brand related qoutes.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

—David Ogilvy

The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.

—Larry Webber

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

—David Ogilvy

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

—David Ogilvy

The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand.

—Kerry Light
Brand Strategist

The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.

—Stuart Wilde

The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

—Sun Tzu

The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question.

—Peter Drucker

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

—David Ogilvy

The more you engage with customers the clearer things become and the easier it is to determine what you should be doing

—John Russell
President, Harley-Davidson

The more informative your advertising, the more persuasive it will be.

—David Ogilvy

The marketing immunity of governments is similar to that of the major brands of washing powder.

—Jean Baudrillard
French philosopher

The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist.

—Eric Hoffer

The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings—and feelings alone—that account for the success of the Virgin brand in all of its myriad forms.

—Richard Branson

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

—David Ogilvy

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

—Peter Drucker

The customer is the appreciating asset.

— Federal Express

The consumer isn't a moron. She is your wife.

—David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.

—David Ogilvy

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

—Peter Drucker

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

—Sun Tzu

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

—Al Ries

So long as new ideas are created, sales will continue to reach new highs.

—Dorothea Brande

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

—Mihaly Csikszentmihalyi

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

—David Ogilvy