A compilation of brand related qoutes.
…the customer determines at the end of the day who is successful and for what reason.
All's fair in love and marketing.
You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
Your premium brand had better be delivering something special, or it's not going to get the business.
Your brand is created out of customer contact and the experience your customers have of you.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
You can't overestimate the need to plan and prepare. In most of the mistakes I've made, there has been this common theme of inadequate planning beforehand. You really can't over-prepare in business!
Whenever you see a successful business, someone once made a courageous decision.
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.
What's a brand? A singular idea or concept that you own inside the mind of the prospect.
What you say in advertising is more important than how you say it.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Well-managed brands live on…only bad brand managers die.
We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
We have recognized that the world is changing. How your children are behaving, how their friends are behaving. What they consume and what they watch.
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
To uncover hidden category needs, don't ask 'How can I differentiate my brand from its competition?' but rather ask 'What are the unmet needs that no brand is addressing?'
Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.
What is of supreme importance in war is to attack the enemy's strategy.
This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.
There is nothing so useless as doing efficiently that which should not be done at all.