A compilation of brand related qoutes.
A tiny change today brings a dramatically different tomorrow.
If you don't risk anything, you risk even more.
There is a better way to do it. Find it.
To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
There are two kinds of light. The glow that illuminates, and the glare that obscures.
The public is the only critic whose opinion is worth anything at all.
The limits of your beliefs define the limits of your reality.
The golden rule for every businessman is to put yourself in your customer's place.
The best way to have a good idea is to have a lot of ideas.
As I get older I pay less attention to what men say, I just watch what they do.
The more you learn the more you realize you don't know.
All design is the process of making experiences.
Words may show a man's wit, but actions his meaning.
The most exciting business ideas fit on the back of an airplane napkin.
The absolute fundamental aim is to make money out of satisfying customers.
A mind, once stretched by a new idea, never returns to its original dimensions.
There is no greater fraud than a promise not kept.
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Music expresses feeling and thought, without language; it was below and before speech, and it is above and beyond all words.
How difficult it is to be simple.
Nobody who ever gave his best regretted it.
Point of sale is where you reach 100% of your audience 100% of the time.
Marketing is the art of meaningful differentiation.
Never underestimate the power of design to differentiate.
Message + Attitude = Character