A compilation of brand related qoutes.

Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown.

—Ross Perot

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

—Jeff Bezos

I don't know the key to success, but the key to failure is trying to please everybody.

—Bill Cosby

Failure is success if we learn from it.

—Malcolm S. Forbes

Don't confuse fame with success. Madonna is one; Helen Keller is the other.

—Erma Bombeck

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.

—Henry Ford

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

—Sam Walton

The fastest way to succeed is to look as if you're playing by somebody else's rules, while quietly playing by your own.

—Michael Korda

How you defined an activity, defines how it will be performed.

—Mark Gallagher
Brand Expressionist®, Blackcoffee

To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

—Charles Eames

It is easy to decide what you are going to do. The hard thing is to decide what you are not going to do.

—Michael Dell

You have to stand out if you want to move up.

—Tom Peters

Do on to yourself before other do on to you.

—Larry Burns
VP R&D and Strategic Planning, General Motors

Design is not just what it looks like and feels like. Design is how it works.

—Steve Jobs
Apple

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

—Paul Rand

To design is to communicate clearly by whatever means you can control or master.

—Milton Glaser

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

—Ivan Chermayeff

To dismiss front-end design as mere 'icing' is to jeopardize the success of any site.

—Curt Cloninger

Luck is the residue of design.

—Branch Rickey
Lecture title

In the business world, the rearview mirror is always clearer than the windshield.

—Warren Buffett

Designing your product for monetization first, and people second will probably leave you with neither.

—Tara Hunt

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

—Steve Jobs
Apple

Good design can't fix broken business models.

—Jeffrey Veen

Drive thy business or it will drive thee.

—Benjamin Franklin

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

—Vilhjalmur Stefansson