A compilation of brand related qoutes.
All lasting business is built on friendship.
The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.
People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.
Recognizing the need is the primary condition for design.
A business that makes nothing but money is a poor business.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
I want to put a ding in the universe.
Every young man would do well to remember that all successful business stands on the foundation of morality.
Don't let your ego get too close to your position, so that if your position gets shot down, your ego doesn't go with it.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
What you do speaks so loudly that I cannot hear what you say.
Do not go where the path may lead, go instead where there is no path and leave a trail.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
A weed is a plant whose virtues have not yet been discovered.
The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.
Branding in poor economic conditions is like driving in bad weather conditions. Every input is exaggerated and mistakes show up quickly!
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Unless commitment is made, there are only promises and hopes… but no plans.
A problem well defined is a problem half solved.
Branding is not about turning a business into something it's not, but rather about creating synergy between the offering and its audience.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.
Success is dependent on effort.
Nothing recedes like success.