A compilation of brand related qoutes.

All lasting business is built on friendship.

—Alfred A. Montapert

The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.

—Charles Eames

People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.

—Peter Drucker

Recognizing the need is the primary condition for design.

—Charles Eames

A business that makes nothing but money is a poor business.

—Henry Ford

Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.

—Charles Eames

I want to put a ding in the universe.

—Steve Jobs
Apple

Every young man would do well to remember that all successful business stands on the foundation of morality.

—Henry Ward Beecher

Don't let your ego get too close to your position, so that if your position gets shot down, your ego doesn't go with it.

—Colin Powell

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

—Charles Eames

What you do speaks so loudly that I cannot hear what you say.

—Ralph Waldo Emerson
American Poet, Essayist

Do not go where the path may lead, go instead where there is no path and leave a trail.

—Ralph Waldo Emerson
American Poet, Essayist

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

—Peter Drucker

A weed is a plant whose virtues have not yet been discovered.

—Ralph Waldo Emerson
American Poet, Essayist

The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.

—Milton Glaser

Branding in poor economic conditions is like driving in bad weather conditions. Every input is exaggerated and mistakes show up quickly!

—Mark Gallagher
Brand Expressionist®, Blackcoffee

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.

—Peter Drucker

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

—Tom Peters

Unless commitment is made, there are only promises and hopes… but no plans.

—Peter Drucker

A problem well defined is a problem half solved.

—Ralph Waldo Emerson
American Poet, Essayist

Branding is not about turning a business into something it's not, but rather about creating synergy between the offering and its audience.

—Laura Savard
Brand Expressionist®, Blackcoffee

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

—Paul Rand

The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.

—Napoleon Hill

Success is dependent on effort.

—Sophocles

Nothing recedes like success.

—Walter Winchell