A compilation of brand related qoutes.
When you aim for perfection, you discover it's a moving target.
The essential test of design is how well it assists the understanding of the content, not how stylish it is.
Your goal is not to make an image. It's to make a statement!
Without strategy, execution is aimless. Without execution, strategy is useless.
If you are not a brand, you are a commodity.
Theories we believe we call facts. Facts we disbelieve we call theories.
Things are only impossible until they are not.
Genius means little more than the faculty of perceiving in an unhabitual way.
A product can be quickly outdated, but a successful brand is timeless.
A consensus means that everyone agrees to say collectively what no one believes individually.
Good decisions come from experience. Experience comes from making bad decisions.
What we consider to be different depends on what we consider to be the norm.
Grow a thick skin and be prepared to take criticism.
You cannot not communicate.
If your mind isn't open, keep your mouth shut too.
Overnight success takes years.
If you don't take a risk, that's a risk in itself.
There are no commodity categories. Only commodity brands.
Simplicity is complexity resolved.
Authentic marketing is not the art of selling what you make but knowing what to make.
There are bits of the literal future right here, right now, if you know how to look for them.
A proverb is a short sentence based on long experience.
It isn't what they say about you, it's what they whisper.
Creativity involves breaking out of established patterns in order to look at things in a different way.
Example is not the main thing in influencing others. It is the only thing.
