A compilation of brand related qoutes.

When you aim for perfection, you discover it's a moving target.

—George Fisher

The essential test of design is how well it assists the understanding of the content, not how stylish it is.

—Edward Tufte

Your goal is not to make an image. It's to make a statement!

—Tom Asacker
Speaker and Author

Without strategy, execution is aimless. Without execution, strategy is useless.

—Morris Chang

If you are not a brand, you are a commodity.

—Philip Kotler
American marketing author, consultant, and professor

Theories we believe we call facts. Facts we disbelieve we call theories.

—Felix Cohen
American lawyer and scholar

Things are only impossible until they are not.

—Jean-Luc Picard
Commander of the USS Enterprise

Genius means little more than the faculty of perceiving in an unhabitual way.

—William James

A product can be quickly outdated, but a successful brand is timeless.

—Stephen King

A consensus means that everyone agrees to say collectively what no one believes individually.

—Abba Eban

Good decisions come from experience. Experience comes from making bad decisions.

—Mark Twain

What we consider to be different depends on what we consider to be the norm.

—Youngme Moon

Grow a thick skin and be prepared to take criticism.

—Mark Forrester

You cannot not communicate.

—Paul Watzlawick
Psychologist & Philosopher

If your mind isn't open, keep your mouth shut too.

—Sue Grafton

Overnight success takes years.

—Tim Marks

If you don't take a risk, that's a risk in itself.

—Alberto Perlman
founder and ceo of zumba fitness

There are no commodity categories. Only commodity brands.

—Eric Ryan
founder of method

Simplicity is complexity resolved.

—Constantin Brancusi

Authentic marketing is not the art of selling what you make but knowing what to make.

—Philip Kotler

There are bits of the literal future right here, right now, if you know how to look for them.

—Gibson William
Author, technologist, futurist

A proverb is a short sentence based on long experience.

— Spanish Proverb

It isn't what they say about you, it's what they whisper.

—Errol Flynn

Creativity involves breaking out of established patterns in order to look at things in a different way.

—Edward De Bono

Example is not the main thing in influencing others. It is the only thing.

—Albert Schweitzer