A compilation of brand related qoutes.
To the man who only has a hammer, everything he encounters begins to look like a nail.
You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.
History teaches us that men and nations behave wisely once they have exhausted all other alternatives.
The third-rate mind is only happy when it is thinking with the majority. The second-rate mind is only happy when it is thinking with the minority. The first-rate mind is only happy when it is thinking.
Facts do not cease to exist, just because they are ignored.
I reject your reality, and substitute my own.
Creativity requires the courage to let go of certainties.
Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.
Some people have nothing very well organized. And some people have nothing, very well organized.
The more simple we are, the more complete we become.
Rank does not confer privilege or give power. It imposes responsibility.
Life is based on perception,
Perception is based on opinion,
Opinion is based on thought,
Thought comes from the mind.
Change your mind, change your life.
You don't know what you don't know until you do what you don't usually do.
People will forget what you said, people will forget what you did but people will never forget how you made them feel.
If you are not embarrassed by the first version of your product, you've launched too late.
Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.
Remember that failure is an event, not a person.
I guess we'll go with the Nike thing for a while. I don't like any of them, but I guess that's the best of the bunch.
Beware the lollipop of mediocrity; lick it once and you'll suck forever.
Unless your brand has efficiency at its center (say, Intel), efficiency is the enemy of authenticity.
If you set your goals ridiculously high & it's a failure, you will fail above everyone else's success.
Know when and how to get out of the way.
Minds are like parachutes-they only function when open.
Marketing is the process of persuading others that what you have is what they' ve always wanted.
Customer will create most value for you at point he thinks you're creating most value for him.