A compilation of brand related qoutes.

To the man who only has a hammer, everything he encounters begins to look like a nail.

—Abraham Maslow

You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.

—Abraham Lincoln

History teaches us that men and nations behave wisely once they have exhausted all other alternatives.

—Eban Abba
Israeli diplomat and politician

The third-rate mind is only happy when it is thinking with the majority. The second-rate mind is only happy when it is thinking with the minority. The first-rate mind is only happy when it is thinking.

—A. A. Milne

Facts do not cease to exist, just because they are ignored.

—Aldous Huxley

I reject your reality, and substitute my own.

—Adam Savage

Creativity requires the courage to let go of certainties.

—Erich Fromm

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.

—Albert Einstein

Some people have nothing very well organized. And some people have nothing, very well organized.

— Unknown

The more simple we are, the more complete we become.

—August Rodin

Rank does not confer privilege or give power. It imposes responsibility.

—Peter Drucker

Life is based on perception,
Perception is based on opinion,
Opinion is based on thought,
Thought comes from the mind.
Change your mind, change your life.


You don't know what you don't know until you do what you don't usually do.

—John Hunt

People will forget what you said, people will forget what you did but people will never forget how you made them feel.

—Maya Aggeou
American poet

If you are not embarrassed by the first version of your product, you've launched too late.

—Reid Hoffman
founder of LinkedIn

Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.

—Andy Grove

Remember that failure is an event, not a person.

—Zig Ziglar

I guess we'll go with the Nike thing for a while. I don't like any of them, but I guess that's the best of the bunch.

—Phil Knight

Beware the lollipop of mediocrity; lick it once and you'll suck forever.

—Brian Wilson
Beach Boys

Unless your brand has efficiency at its center (say, Intel), efficiency is the enemy of authenticity.

—Dion Hughes

If you set your goals ridiculously high & it's a failure, you will fail above everyone else's success.

—James Cameron
Film Director

Know when and how to get out of the way.

—Bob Sutton

Minds are like parachutes-they only function when open.

—Lord Thomas Robert Dewar

Marketing is the process of persuading others that what you have is what they' ve always wanted.

—Michael Stelzner

Customer will create most value for you at point he thinks you're creating most value for him.

—Don Peppers