A compilation of brand related qoutes.
The more you leave out, the more you highlight what you leave in.
Fashions fade, style is eternal.
Fashion changes, but style endures.
If we have 4% of the market and we're profitable, that's better than having 90% of the market and being unprofitable.
Think small and act small and we'll get bigger. Think big and act big and we'll get smaller.
We tend to search for and interpret information in a way that confirms our preconceptions.
Truth is a point of view. Authenticity can't be faked.
The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.
What people say, what people do, and what they say they do are entirely different things.
The best kind of intelligence is to understand what your opponent will think tomorrow, not find out what he thought yesterday.
Good design is obvious. Great design is transparent.
Customers don't want choice. They just want exactly what they want.
Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.
Anyone can hold the helm when the sea is calm.
Opportunity often comes disguised as other people's problems.
A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.
We know not through our intellect but through our Experience.
First come the innovators, then come the imitators, then come the idiots.
You can't have style if you don't have substance.
Rarely do more than three or four variables really count. Everything else is noise.
In expert tennis, 80% of the points are won, while in amateur tennis, 80% are lost. The same is true for wrestling, chess, and investing: Beginners should focus on avoiding mistakes, experts on making great moves.
A problem well stated is a problem half solved.
You can't learn from mistakes if you don't recognize them as such.
If you won't disrupt your own business, someone else will do it for you.
You cannot create experience. You must undergo it.