Verbal Identity
The brand name and other verbal elements that identify the brand. (e.g. jingles, tag lines, words, phrases, etc.) Collectively, these verbal cues form the voice of the organization.
Verbal Identity
by Laura Savard | 2014/09/24
The brand name and other verbal elements that identify the brand. (e.g. jingles, tag lines, words, phrases, etc.) Collectively, these verbal cues form the voice of the organization.
