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  • WHO WE ARE
    • FOUNDERS
      • LAURA SAVARD
      • MARK GALLAGHER
    • AT A GLANCE
  • WHAT WE DO
    • BRAND STRATEGY
      • BRAND MAPPING
      • BRAND POSITIONING
      • BRAND ARCHITECTURE
      • WORKSHOPS
    • BRAND IDENTITY
      • IMAGE MAPPING
      • NAMING
      • VISUAL IDENTITY
  • HOW WE DO IT
    • BRAND SIGNALS
  • WHO WE WORK WITH
    • WHERE WE FIT IN
      • EMERGING BRANDS
      • TRANSFORMING BRANDS
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  • INSIGHTS & RESOURCES
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Value Attribution

by Laura Savard | 2014/09/24

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Value Attribution

The inclination to imbue a person or thing with certain qualities based on initial perceived value.

See: Confirmation Bias, Diagnosis Bias
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