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  • WHO WE ARE
    • FOUNDERS
      • LAURA SAVARD
      • MARK GALLAGHER
    • AT A GLANCE
  • WHAT WE DO
    • BRAND STRATEGY
      • BRAND MAPPING
      • BRAND POSITIONING
      • BRAND ARCHITECTURE
      • WORKSHOPS
    • BRAND IDENTITY
      • IMAGE MAPPING
      • NAMING
      • VISUAL IDENTITY
  • HOW WE DO IT
    • BRAND SIGNALS
  • WHO WE WORK WITH
    • WHERE WE FIT IN
      • EMERGING BRANDS
      • TRANSFORMING BRANDS
  • SEE EXAMPLES
  • INSIGHTS & RESOURCES
    • BLOG
    • BRAND TERMS
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    • BRAND FACTS
  • GET IN TOUCH
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Spontaneous Awareness

by Laura Savard | 2014/09/24

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Spontaneous Awareness

Consumer familiarity and/or recognition of a brand when asked to name brands in a given category.

See: Awareness Study, Prompted Awareness
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