Simultaneous Acceptance

by | 2014/09/24

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Simultaneous Acceptance

Consumer acceptance of multiple brands in a given market, each for a different reason. (e.g., Puma for style, New Balance for function)