Rollout
The process by which a company introduces a new product and/or service is launched on a region by region basis as opposed to a national introduction; intended to mitigate risk and reduce investment.
Rollout
by Laura Savard | 2014/09/24
The process by which a company introduces a new product and/or service is launched on a region by region basis as opposed to a national introduction; intended to mitigate risk and reduce investment.
