A strategy that aims to enhance the value of an offering by shifting the key differentiators in an effort to change customers' perceptions of an existing brand, product or service.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

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