Push
Push promotions make use of a company's B2B marketing (sales force, trade promotion and pricing). The producer "pushes" the offering on to retailers, who then "push" the offering on to consumers.
See: Pull
Push
by Laura Savard | 2014/09/24
Push promotions make use of a company's B2B marketing (sales force, trade promotion and pricing). The producer "pushes" the offering on to retailers, who then "push" the offering on to consumers.
