Negative Demand

Demand for a brand which consumers dislike. This exists when consumers are prepared to pay more than the price of the product to avoid having to buy it at all.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


Rather use your own email client?