Monolithic Brand
This type of brand architecture uses the company name to "masterbrand" all of its product/service offerings. (e.g., GE is a Monolithic Brand: GE Lighting, GE Capital, GE Medical…)
Monolithic Brand
by Laura Savard | 2014/09/24
This type of brand architecture uses the company name to "masterbrand" all of its product/service offerings. (e.g., GE is a Monolithic Brand: GE Lighting, GE Capital, GE Medical…)
