Line Extension

The horizontal expansion of a brand through the introduction of new offerings by function, such as additional flavors, sizes, colors… (e.g., Coca Cola's extension to Diet Coke, Caffeine Free Coke, Caffeine Free Diet Coke)

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

Rather use your own email client?