Ethnographics

Also known as Observational Research, Ethnographics is the study of consumers' behaviors and audience segmentation based on those behaviors. By observing consumers in their natural environment, as opposed to traditional focus groups and surveys, a clearer and more accurate picture of what is actually happening can be obtained.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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