Elasticity
A brand's ability to stretch from one offering to another. An example of this is Apple's expansion from Computers (iMac) to MP3 players (iPod) to telecommunications (iPhone).
Elasticity
by Laura Savard | 2014/09/24
A brand's ability to stretch from one offering to another. An example of this is Apple's expansion from Computers (iMac) to MP3 players (iPod) to telecommunications (iPhone).
