Elasticity

A brand's ability to stretch from one offering to another. An example of this is Apple's expansion from Computers (iMac) to MP3 players (iPod) to telecommunications (iPhone).

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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