Dual Representation

The theory that the human brain can assign multiple associations or characteristics to one thing. The Apple logo is an image of an apple, yet we can associate it with the brand instantaneously.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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